
Direct response / Two landers
Naturalrems structure and conversion mechanics, rebuilt in the Happy Fin Labs register — and rewritten to a structure/function claim standard.
Heritage / mineral-gap angle. Byline Jerome Price, Happy Fin Labs Editorial. Replaces the Dr. Sebi joint listicle.
/sea-moss-joint-guide/
Problem-aware / “why the shelf of bottles plateaued” angle. Replaces the knee-discomfort listicle.
/knee-comfort-guide/
Heritage / origins angle, names Dr. Sebi as the source of the mineral thesis. No likeness, one sourced quote, explicit non-affiliation disclaimer, and an honest note on what his claims did and didn’t cover.
/alkaline-tradition/Three ads per lander, 1:1 and 4:5, with Meta-ready primary text, headline, button and routing map.
/ads/